Resources for advertisers

Resources

Check, Correct, Comply.

If you advertise a regulated health service, follow these steps to make sure you comply with the advertising requirements set out at advertising guidelines and other guidance.

Check all your advertising against the advertising requirements (explained in the Guidelines for advertising a regulated health service) and identify any breaches of these requirements.
Correct any content or claims that breach the advertising requirements.
If you’re still not sure that you comply with the advertising requirements you can seek advice from your: professional association insurer, and/or independent legal adviser.
Continue complying with the advertising requirements by regularly checking your advertising and correcting any breaches.

Use the tools and examples below to check and correct your advertising

Acceptable evidence in health advertising

Examples common to all regulated professions

Check and correct your advertising: Self-assessment tool

Testimonials: Understanding the requirements

Content warning – sensitive images

Visual examples of cosmetic surgery advertising PDF

The Chinese Medicine, Chiropractic and Osteopathy Boards of Australia have also developed profession-specific examples to help practitioners check and correct advertising of those regulated health services.

Resources for advertisers

Resources

Use the tools and examples below to check and correct your advertising

Acceptable evidence in health advertising

Examples common to all regulated professions

Check and correct your advertising: Self-assessment tool

Titles in health advertising

Testimonials: Understanding the requirements

Visual examples of cosmetic surgery advertising PDF

Chinese Medicine examples

Chiropractic examples

Osteopathy examples