Australian Health Practitioner Regulation Agency - Advertising guidelines and other guidance

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Advertising guidelines and other guidance

Resources

Find out about:

Advertising and the law

Advertising requirements of the National Law
Penalties and other consequences for breaching the advertising requirements
Other legislation which may apply when advertising a regulated health service

Guidelines for advertising a regulated health service

About the National Boards and Ahpra
About the advertising guidelines
Read the advertising guidelines

Summary of the advertising requirements

Who do the advertising requirements apply to?
What is considered ‘advertising’?
Summary of the advertising requirements

Acceptable evidence framework

How to assess if evidence is acceptable to support claims made in advertising

National Board statements related to advertising

Position statements from National Boards related to the advertising requirements and specific topics on advertising, including: COVID-19, paediatrics, vaccination, therapeutic claims of benefit

Social media guidance

What is social media?
How is the use of social media relevant to practice?
Common pitfalls when using social media

Guidelines for registered medical practitioners who advertise cosmetic surgery

Read the cosmetic surgery advertising guidelines

Page reviewed 30/06/2023

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